In 2025, focus on contrasting content in the beauty and personal care sector, not just product showcases
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Today, I'm going to share with you some key points about the beauty and personal care sector. Don't just post pictures of products; learn these crucial points to stand firm in the trend ⬇
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🔵Capture the highlights of contrasting content:
Break the conventional thinking; only unique perspectives can quickly grab attention.
For example:
▪️Don't use serums blindly, or you might end up with milia (use different skincare products for different ages)!
▪️Some people prefer to spend a lot on high-end products but ignore the affordable ones around them...!
▪️After using it for whitening for 1 month, the result was surprising!
▪️I turned my beauty and skincare routine into a roasting session!
▪️Why did fans unfollow me right after I recommended sunscreen?
▪️I made an unconventional beauty decision — to use this for whitening.
▪️I secretly tried a super bold makeup look without telling my family!
▪️A client transferred 100,000 yuan without hesitation!
▪️You can afford a high-end beauty device but not a night cream!
▪️If you're always angry, don't forget to take care of this part!
▪️The so-called anti-aging skincare is actually not suitable for you!
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🔵4 techniques to attract users through emotional points:
❶Cost-effective mindset
Everyone wants to get the most benefit with the least cost. Highlight the value for money, like this:
▪️Spend less than 1 dollar a day, and the results are amazing!
▪️Free skincare tips passed down from elders, try and see the magic!
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❷Anxiety mindset
With the fast pace of life, anxiety is common. Hit the pain points, like this:
▪️Good skin conditioning makes a huge difference in your overall state.
▪️Stressed out? Bad complexion? Need a quick fix? Try this, and it will help!
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❸Simplicity mindset
People love simple and convenient things, avoid complexity, say it like this:
▪️Is there anything simpler than the 'CPB primer' for a no-makeup look?
▪️The makeup secret that young people swear by is just one word: 'beautiful'
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❹Herding mentality
Following the crowd gives a sense of psychological recognition, use this:
▪️What are the skincare habits that all beauty experts are sticking to?
▪️Do you know the methods that are trending in the skincare community?
.
By using contrast and emotional points, you can make your beauty and personal care IP more attractive. Give it a try now!
.
🔵Capture the highlights of contrasting content:
Break the conventional thinking; only unique perspectives can quickly grab attention.
For example:
▪️Don't use serums blindly, or you might end up with milia (use different skincare products for different ages)!
▪️Some people prefer to spend a lot on high-end products but ignore the affordable ones around them...!
▪️After using it for whitening for 1 month, the result was surprising!
▪️I turned my beauty and skincare routine into a roasting session!
▪️Why did fans unfollow me right after I recommended sunscreen?
▪️I made an unconventional beauty decision — to use this for whitening.
▪️I secretly tried a super bold makeup look without telling my family!
▪️A client transferred 100,000 yuan without hesitation!
▪️You can afford a high-end beauty device but not a night cream!
▪️If you're always angry, don't forget to take care of this part!
▪️The so-called anti-aging skincare is actually not suitable for you!
.
🔵4 techniques to attract users through emotional points:
❶Cost-effective mindset
Everyone wants to get the most benefit with the least cost. Highlight the value for money, like this:
▪️Spend less than 1 dollar a day, and the results are amazing!
▪️Free skincare tips passed down from elders, try and see the magic!
.
❷Anxiety mindset
With the fast pace of life, anxiety is common. Hit the pain points, like this:
▪️Good skin conditioning makes a huge difference in your overall state.
▪️Stressed out? Bad complexion? Need a quick fix? Try this, and it will help!
.
❸Simplicity mindset
People love simple and convenient things, avoid complexity, say it like this:
▪️Is there anything simpler than the 'CPB primer' for a no-makeup look?
▪️The makeup secret that young people swear by is just one word: 'beautiful'
.
❹Herding mentality
Following the crowd gives a sense of psychological recognition, use this:
▪️What are the skincare habits that all beauty experts are sticking to?
▪️Do you know the methods that are trending in the skincare community?
.
By using contrast and emotional points, you can make your beauty and personal care IP more attractive. Give it a try now!
Comments
This is amazing! I can't wait to try it out myself. Thanks for sharing!